The present invention concerns a sulfide of a rare earth and an alkali, a process for its preparation and its use as a colored pigment. The sulfide is characterized in that it has the formula ABS2 where A represents at least one alkali and B represents at least one rare earth and in that it is constituted by grains with an average size of 1.5 &mgr;m at most. The preparation process for the sulfide is characterized in that at least one rare earth carbonate or hydroxycarbonate is brought into the presence of at least one gas selected from hydrogen sulfide or carbon disulfide. The product obtained is optionally deagglomerated. The sulfide can be used as a pigment in plastics, paints, finishes, rubbers, ceramics, glazes, paper, inks, cosmetics, dyes, laminated coatings and materials based on or obtained from at least one inorganic binder.