A tape measure having a housing that encloses a coiled tape rule retractably mounted therein. The housing is constructed with an outer coating of a generally soft, resilient, pliant material that extends over a substantial portion of the housing. The tape measure further provides a locking button that is slidably attached to the housing and is adapted to selectively prevent the tape rule from moving with respect to the opening in the housing. The locking button generally includes a central portion that is located adjacent to the peripheral wall and at least one side portion located adjacent to a side wall of the housing. The locking button further includes an outer surface with an outer coating thereon of a relatively soft, skid-resistant material. The tape measure further provides a tape clip attached to a terminal end of the tape rule that includes a friction member made of a generally soft, non-skid material attached to a clip portion of the tape clip. The friction member is advantageously mounted to the clip portion by molding the friction member within a pair of apertures through the clip portion.