The present invention relates a sublimation type color printer for printing a paper 11 pulled out from a roll of the paper, cutting the paper to a predetermined length, and outputting the printed paper; wherein the roll is installed into a cassette 22. The printer comprises a paper transfer means composed of a pair of transfer rollers 23 and the like which can transfer a leading edge of the paper along the front and rear directions between a print stand-by position at the outside of the cassette and a stand-by position in the cassette at the inside of the cassette. Because of this sublimation type color printer, a high-quality picture can be provided at low running cost.