A loop loss measurement and reporting mechanism for a digital data services unit obviates interaction with a test unit at a far end of the loop, by relying upon a priori knowledge of the signal power and spectral content of a data port at the far end of the loop to conduct threshold detection and power level measurements. A received signal is amplified by amplifier circuitry, the gain of which is controllably adjusted by the microcontroller based upon the outputs of threshold detectors and power level measurement circuitry that monitor the amplified received signal. A front panel display is controlled by the microcontroller to display loop loss parameter information. To measure and report loop loss, the digital data services unit turns off its transmitter for a prescribed period of time and monitors an in-band signal of known power and spectral content sourced from the far end of the loop. In response to this measurement it iteratively adjusts, as necessary, the amplifier gains, and illuminates the LED display device in accordance with the power measurement.