An improved fishing lure employing a wire frame (10) having first (14) and second arms (16) that extend in divergent directions with respect to each other. A fish attracting element (18) and a hook (20) are secured to one arm (14), and a spinner (32) is attached to the other arm (16). The wire frame is formed of a nickel titanium alloy which provides flexibility and shape memory that are substantially greater than that provided by conventional stainless steel wire whereby when the lure is pulled through water, it has improved fish attracting action. Wire and cable fishing leaders formed of a nickel titanium alloy are disclosed which exhibit appreciable elongation and resistance to kinking and spiralling.