An ink jet recording apparatus and method for recording an image on a recording medium by ejecting ink from each of a plurality of recording elements of a recording head is provided. The apparatus includes an ink ejection amount changing unit for changing an ink ejection amount of each recording element of the recording head, a timing controller for controlling an ink ejection timing of the ink ejection amount changing unit, a modulator for modulating record data, and a controller for controlling to record an image on the recording medium by outputting the record data modulated by the modulator synchronously with an ejection timing determined by the timing controller.