An electronic component feeding apparatus for separating a foremost electronic component conveyed to a predetermined takeout position from a succeeding electronic component, wherein, the separating device includes a first component stopper, a second component stopper projecting from the first component stopper and having a magnetic attractive force at a tip end thereof for separating a foremost electronic component. The second component stopper is movable within the first component stopper between a retracted and a protruding position so that the foremost electronic component engages both the first and second component stoppers during separation from a succeeding electronic component.