A parts feeder is provided which is designed to pick up parts carried by a strip carrier. The strip carrier is moved intermittently to a pickup station and has storage chambers arrayed in a lengthwise direction thereof. The storage chambers has openings and stores therein the parts each of which has formed on ends thereof electrodes having at least a magnetic portion. A magnet which has a non-pole face oriented to the strip carrier is disposed at the pickup station for magnetically keeping each of the parts in a desired orientation within one of the storage chambers.