There is provided a deinking process carried out using white water according to which an excellent whiteness and an excellent areal ratio of residual ink fines can be secured while maintaining a proper pulp yield. In the deinking process comprising a flotation step wherein use is made of treatment water containing white water, at least part of the flotation step is effected in the presence of at least one compound selected from the group consisting of cationic compounds, amine compounds, acid salts of amine compounds, and ampholytic compounds.