A system for displaying cosmetic testers in a retail environment includes a display station having at least one surface with a plurality of holes therein. A plurality of display rails are provided. The display rails are configured to removably receive the cosmetic testers therein and have legs with end portions configured to removably fit in the holes so that the display rails are capable of being rearranged on the surface to modify display of the cosmetic products. The system further includes at least one application play station having at least one application station rail thereon. The application station rail retains additional testers. In a preferred embodiment, the application station rail is removably mounted on the application play station, and the display station includes a display tower having rotatable tiers.