A cutting apparatus of blade's raw material used in a paper blanking die for manufacturing paper box and the like and an automatic cutting system using this cutting apparatus. This cutting apparatus comprises: cutters more than two kinds having different cutting out or cutting off patterns arranged side by side laterally against a feeding direction of the blade's raw material; a cutter guiding section for guiding said each cutter so as to be able to perpendicularly move against a plane of said blade's raw material; a pressing means for perpendicularly moving and pressing any one of the cutters toward a plane of said blade's raw material; a cutter die for supporting said blade's raw material against the pressing force of said cutter and simultaneously interacting with said cutter whereby executing the cutting work of the blade's raw material; and a cutter selecting means for selecting such that only any one of said cutters is pressed by said pressing means. According to this, various cut patterns of the blade's raw material can be easily and exactly obtained in a single apparatus. And, complete automatization of the cutting work is attained by the automatic cutting system.