A plasma display device for producing a display using an address period in which paired row electrodes are applied with a scan pulse, and column electrodes are simultaneously applied with pixel data pulses to select light emitting pixels and non-light emitting pixels, and a discharge sustaining voltage in which the paired row electrodes are applied with a sustain pulse to sustain a sustaining discharge for light emitting pixels and non-light emitting pixels, wherein the sustain pulse has a waveform exhibiting gentle rising or falling at a leading edge thereof, as compared with the scan pulse, and the sustaining discharge is limited in a region near a discharge gap formed between paired row electrodes within a unit light emitting region.