A liquid crystal display control apparatus includes a display on/off data generation circuit for generating plural display on/off data per pixel corresponding to M (M>N, M and N being integers) frame periods of a video output signal in N frame periods of a video input signal on a unit pixel basis in response to gray-scale data of pixel units included in the video input signal, a write control circuit for writing display on/off data per pixel corresponding to M frames of the video output signal generated by the display on/off data generation circuit into a frame memory during N frame periods of the video input signal, and a read control circuit for sequentially reading out, from the frame memory, display on/off data corresponding to M frames of the video output signal written in the frame memory in synchronism with one display scan period of the video output signal, thereby the data written in the frame memory is not gray-scale data but display on/off data of one bit, therefore, a data bus width at a time of accessing the frame memory can be reduced.