A bicycle rim is provided with a wear indicator. The bicycle rim has an outer annular portion, an annular spoke attachment portion and a pair of oppositely facing annular braking surfaces. The outer annular portion is adapted to receive a tire and the annular spoke attachment portion is coupled to the outer annular portion. The annular spoke attachment portion is adapted to be coupled to a plurality of spokes. At least one of the annular braking surfaces has a wear indicator.