A golf ball holder is disclosed that holds a plurality of golf balls, each golf ball being independently removable from the holder without the need to remove one of the other balls first. The holder can be attached to a golf bag either permanently or temporarily. The holder is made from a flexible fabric with openings at a first end and a second end. Golf balls are slipped into the holder from either end. The golf balls are fitted within a location where an opening is made in the holder. The opening allows the user to see whether a ball is available as well as the type of ball. The opening can stretch to allow the user to remove the golf ball through the opening rather than through one of the end openings. The openings where the golf balls are held can also be large enough to insert a golf ball into the holder. The holder can be sewn to an outside portion of the golf bag, typically near the top for easy access. The holder can be attached via a hook and eye attachment means, such as Velcro, or with clips or buckles, or a combination of either. In one embodiment, the holder has room to hold three golf balls, each ball having its own opening to show whether a ball is within the holder and what type of ball it is. Further, the ball holder is made of neoprene in one embodiment, but can also be made from other durable materials that can stretch and compress in order to hold the balls securely in place.