A method apparatus for finding and assigning both commercially valuable and vanity (CSV) numbers in a telecommunications system that permits number portability. CSV Numbers are identified by a rules based process that combs the unused number database for valuable combination and saves those numbers in a special database. Those numbers that are not so identified stay in the unused database for general assignment. To assign a CSV number, a similar process is used to generate candidate numbers based on a desired keyword, and then the candidate numbers are used to query the special database and even the general unused number database to get available candidates. The available candidates are offered to the requesting user and the user may accept or decline.