The present invention relates to a power generation control apparatus for a hybrid vehicle. The hybrid vehicle comprises an engine which outputs a driving force for the hybrid vehicle; a motor which outputs an assistant driving force so as to assist the driving force of the engine; a power storage unit; and a power generation control apparatus which controls the power generation by the motor. The power generation control apparatus comprises a load torque calculation device which calculates the load torque to be applied to an engine of the hybrid vehicle for generating electrical power used in the hybrid vehicle when the engine is idling; a generable torque calculation device which calculates torque generable by the engine when the engine is idling; and a power generation load torque determination device which determines a limiting value of a power generation load torque to be applied to the engine in accordance with the load torque calculated by the load torque calculation device and the generable torque calculated by the generable torque calculation device.