An automated telephone call designation system includes a database that stores a plurality of keywords where each keyword is associated with at least one topic designation. The system monitors the conversation of an ongoing telephone call by utilizing voice recognition software resident in a network to detect the use of the keywords in the conversation. The keywords used in the conversation are correlated to the topic designation(s) associated with the keywords. Based on the correlation of the keywords to the topic designation(s) associated with the keywords, a topic for the ongoing telephone call is designated. A third party that desires to join an ongoing conversation of interest reviews the topics of the ongoing conversations and is bridged into the conversation of interest.