In an operation of an address period for addressing cells of a display device, such as a plasma display panel, comprising a plurality of cells of three kinds, red (R), green (G), blue (B), which are arranged on a plane for forming a display surface thereof, in which each of said cells comprising: a pair of transparent electrodes provided in parallel to each other; an address electrode being positioned opposing the pair of transparent electrodes; luminescence medium provided on the address electrode; and a discharge space being defined between the pair of transparent electrodes and said fluorescence medium on the address electrode, wherein the address discharge is conducted by applying an address voltage to the address electrode, and the address voltage applied is determined depending upon the each kind of the cells, R, G and B.