Electronic watermark information obtained by changing a luminance value of a luminance signal in a video signal and a copy generation management signal (CGMS signal) inserted into an area out of a scan region of the video signal are recorded into a recording medium. A reproducing apparatus comprises an electronic watermark information detecting circuit, a CGMS signal detecting circuit, a control circuit to which detected electronic watermark information and CGMS signal are supplied, and a video signal processing circuit controlled by an output of the control circuit. When the electronic watermark information and the CGMS signal have a rational relation, the video signal processing circuit is controlled to output the video signal.