The present invention relates to a transparent conductive thin film and a method for the preparation of the same., and more particularly to a method for the preparation of a transparent conductive thin film comprising the steps of a) preparing a sol solution of antimony-tin oxides (ATO) or indium-tin oxides (ITO), b) forming a transparent coating layer on an outer surface of a cathode ray tube using the sol solution, and c) rapidly increasing a temperature of the transparent coating layer to a predetermined temperature of 300 to 1200° C., and rapidly cooling the transparent coating layer either immediately or after maintaining the predetermined temperature for up to 20 seconds, and a transparent conductive thin film prepared by this preparation method, i.e., a transparent conductive thin film which not only has superior conductivity, high hardness, and non-reflectivity but also saves production process time and increases production process effectiveness, and a method for the preparation of the same.