An ink jet printing process for forming an image directly on a printing medium by an electrostatic ink jet method of ejecting an oil ink using electrostatic field based on signals of image data and preparing a printed matter by fixing the image and an ink jet printing apparatus comprising image-forming means of forming an image directly on a printing medium based on signals of image data and image-fixing means of fixing the image formed by the image-forming means to obtain a printed matter, the image-forming means being an ink jet drawing device of ejecting an oil ink from an ejection head using electrostatic field.