The life of a rewritable information carrier such a CD-E covered by a phase-change recording layer is extended by varying the manner of representing information of an information block, for subsequent recordings, in the same portion of the record carrier. The manner can be changed, for example, by shifting the initial position at which representing information is written along the track over a distance randomly selected within predefined boundaries; or by writing a varying amount of information representing information from the end of the block before the start of information from the beginning of the information block to rotate the information in the track; or by scrambling the information in a varying manner such as using different keys. The manner of representation can be changed, for example, for each subsequent recording on the same portion of the record carrier. This causes different patterns to be recorded in the same portion, even if the same information is recorded in that portion of the track.