A lens-fitted unit includes a photographic film loaded in advance, a shutter, a taking lens, an exposure counter plate that is provided with numerals indicating the number of exposures or the number of exposed frames, and is moved in one direction for each exposure, and an exposure counter window through which the numeral on the exposure counter plate can be recognized. A distance between the prescribed numeral on the exposure counter plate and the immediate neighboring numeral provided to be next to the prescribed numeral on a downstream side in a moving direction of the exposure counter plate is greatest, compared with other distances between other immediate neighboring numerals on the exposure counter plate.