The projection type display apparatus has liquid crystal panels with polarizers, a light source, a power supply, and a ballast. A cooling device is arranged in the apparatus such that a first set of cooling fans blow cooling air to cool the liquid crystal panels and the polarizers, and a second set of cooling fans suck the cooling air passing through the liquid crystal panels and the polarizers and blow the cooling air to independently cool the light source, the power supply, and the ballast. Therefore, a projection type display apparatus with little light leakage and low noise can be realized. The invention also provides a cooling unit, for the light source, which includes a movable lamp house and a duct with a cooling fan.