The present invention is a automatically tightening pedal strap, which has a front member sized and shaped for placing a user's front of a foot in a shoe into the device. The front member has a top portion and a bottom portion. The bottom portion includes a strap tightening driver moving mechanism for moving connecting device forwardly wherein the strap tightening driver moving mechanism moves in response to insertion of one's foot in a shoe into the device. There is also connecting device connecting the strap tightening driver moving mechanism and a strap member in which, when the strap tightening driver moving mechanism is moved forward within the front member, the strap member automatically tightens by movement of the connecting device on the strap member in response to the forward movement of the strap tightening driver moving mechanism. The strap tightening driver moving mechanism may be a slider or an end string attachment.