A system for permitting a first party to initiate a call from a second party to the first party, comprising a network for providing communication between the first party and the second party; web server connected to the network for storing at least one web page associated with the first party containing a first embedded computer program for creating a voice communication path terminating at a location defined by a predetermined Call Value; a first computer connected to the network for sending at least one message from the first party to the second party requesting the call, wherein the at least one message contains a second embedded computer program for allowing the second party to access the at least one web page; mail server connected to the network for storing the at least one message; a second computer connected to the network for retrieving the at least one message from the mail server and in response accessing the at least one web page by execution of the second embedded computer program and executing the first embedded computer program for initiating the call over the voice communication path from the second party to the first party at the location defined by the predetermined Call Value.