A method for electronic reduction of the contrast of video images as early as during recording provides electronic brightening of the shaded zones of a video image in a camera as early as during recording while maintaining the detail contrast even in the brightened regions. A blurred diffuse image of the motif is produced on the image sensor in the camera by the objective and the electronically alterable diffusion element, and is stored in a frame store. The black and white contrast of the mask is determined in the evaluation circuit, and a control variable is generated pixel-by-pixel from this. The focused video image which is subsequently produced on the image sensor when the diffusion element is switch to be crystal-clear is read and is amplified or attenuated pixel-by-pixel such that the shadowed parts are brightened and/or the bright zones are attenuated.