In a rotary press intended to perform the synchronous control of driving means with high precision, quickly stabilize rotation, and reduce spoilage caused by phase shifts, comprising a plurality of printing mechanisms in which driving means M rotate N turns while plate cylinders P rotate one turn, so that printing images can be printed on a paper web sequentially passing through each printing mechanism in such a manner that the printing images are matched with a predetermined reference, in which a control section 3 replaces the rotational phase of the plate cylinder with the rotational phase of the driving means M corresponding to that rotational phase so as to match the printing images with a predetermined reference, converts a shift between the rotational phase of the driving means M for matching and the rotational phase of the driving means M in a normal state into the number of outputs of the first pulse signals, set it as a correction value, and obtains a virtual feedback value by shifting the rotational phase of the driving means M by the amount of the correction value, so that control is accomplished by synchronizing the driving reference phase with the virtual feedback phase of the driving means M.