A paper feed operation is performed by a width less than one pixel (½) in addition to an integer multiple number of pixels (n/2) with respect to a basic number of pixels inherent to an ink jet recording apparatus having a multi nozzle head having n nozzles. When a plurality of pixel recording operations are performed for a single pixel region, ink dots land within a distance less than one pixel unit (½). Thus, a variation in ink surface density on a recording sheet in an overlapping print operation is reduced, thereby efficiently increasing the image density, and preventing blurring by promoting absorption and evaporation of an ink to and from a paper sheet.