A carry bag includes a closable, free-standing pouch including a central storage area; a closure mechanism in the top face of the pouch; a cover including an open cover compartment for closely accommodating the pouch, the cover compartment including two compartment ends opposite each other, and at least two magnetic fasteners secured to a face of the pouch and to the cover compartment; wherein the pouch is removably insertable in one or more different covers; and wherein the cover includes one or two carry straps, one or two bottom straps, each bottom strap being attachable to or contiguous with a carry strap, and at least one tier which is perpendicular to and intersects at least one of the carry straps; and wherein the pouch is supportable by the bottom straps and the tiers.