A method (700) of customizing the selection of channels among a plurality of channels includes the steps of receiving (702) a digitally encoded bit stream over-the-air on the plurality of channels and decoding (704) a selected channel among the plurality of channels. The method further comprises the steps of selectively tagging (706) a desired type of content on the selected channel, analyzing (708) a broadcast information channel and/or an Electronic Program Guide for an indication of content of the desired type among the plurality of channels, and alerting (710) a user of a desired channel containing the indication.