A method for ensuring that usage information concerning a web site or advertisement is provided to an originator of data or advertising. An applet is embedded within accessible code, the applet is executed upon access of the accessible code, returning user related information, such as the address of the user, to the originator of the accessible code. The accessible code may be an advertisement. A gathering of additional information and waiting until a triggering event occurs before returning the additional information and the identity of the user. The triggering event includes closing of data associated with the accessible code being viewed by the user or viewer movement to another space. The additional information comprises how long the space was viewed, the number of other links accessed, and the identification of other similar links accessed.