By using an ink jet recording head including an ink supply port for supplying an ink, a plurality of ink paths communicating with the ink supply port, a plurality of electro thermal converting elements arranged in an almost straight line along the longitudinal direction of the ink supply port which are disposed respectively in the plurality of ink paths and generate thermal energies utilized for discharging the ink, and a plurality of discharge ports for discharging the ink which communicate with the plurality of ink paths, respectively and are disposed by respectively facing the plurality of electro thermal converting elements, a recording is performed by disperse-driving the plurality of electro thermal converting elements.