An image forming method and apparatus for ejecting plural inks having different densities and/or colors from an ink ejection port while changing a mixture proportion of the plural inks based on an image signal. The ejected plural inks are transported to a moving image receiving medium such as print paper to form an image. A quantity of flow of the respective ink is controlled in such a manner that a total ejected volume flow rate of the plural inks is always maintained constant. The condition for transporting the ink liquid consisting of plural inks led to the image receiving medium is satisfied, and the smooth and highly-accurate transportation is enabled, thereby the image quality can be improved. The ejected plural inks may be transported from the ink ejection port as a continuous fluid flow to the image receiving medium, i.e., the continuous coating mode. In such mode, the image receiving medium may be a drum-like or belt-like intermediate image for receiving and temporarily holding the image formed by the ejected plural inks. The ink ejection ports may be separately provided in accordance with pixels aligned in the width direction of the image receiving medium.