A method of transferring an image on a surface to a substrate comprising: a) heating the surface to a first temperature above a temperature at which the image adheres to the substrate; b) heating the substrate to a second temperature above ambient temperature and below the first temperature; c) pressing the substrate to the surface; d) cooling the image while it is in contact with both the surface and the substrate such that it cools during said contact to a third temperature, below a temperature at which its cohesion is greater than its adhesion to the surface; and e) then separating the substrate from the surface, said image being transferred to the substrate.