A lubricant ejector used downhole has a reservoir holding replenishment lubricant, and it includes a driver to eject at least a portion of the lubricant. A flow coupler connected to the ejector channels lubricant to a connected apparatus. One specific ejector includes a hollow rotor of a downhole motor, and a specific flow coupler includes a cross-channel diverter that directs lubricant from the hollow interior of the rotor to a bearing pack and that directs drilling fluid, used to drive the motor and create pressure that moves a piston in the rotor, from outside the rotor to inside a passageway through the bearing pack. A method includes injecting lubricant from a reservoir in the downhole motor into the bearing pack as the downhole motor operates.