Provided are an applicator roller for conveying and applying liquid toner onto a developing roller in the form of a level, thin layer, and a conductive blade which comes into contact with a liquid toner layer on the developing roller. A predetermined amount of liquid toner passes through a gap between the conductive blade and the developer roller; and voltage is applied to the conductive blade so as to establish a state such that toner particles contained in the liquid toner are sparsely scattered in a surface region of a level, thin toner layer on the developing roller. Subsequently, the liquid toner, whose surface region is in a state such that toner particles are sparsely scattered, is brought into contact with an image bearer body for performing development.