A simplified TV viewer response system coupled to a telephone system enables a viewer/subscriber to respond to television displays by dialing a special code less than six digits. The code is routed to an enhanced services server. The server captures the dial string including the caller ID, checks the caller ID against a subscriber/viewer profile and maps the caller ID to the cable company providing service to the viewer/subscriber. The server delivers the response to the cable television company which processes the response according to the selected items or choices in the TV screen. Several special dialing codes of limited digits expedite viewer/subscriber selections. Each code includes a special character to route the dialing string to the server. The system provides sound recognition of viewer/subscriber selections.