A process and apparatus are provided for printing particles of a color toner that is selectively colored and can demonstrate or reflect color based upon exposure to light of known wavelength, intensity, and duration. The color toner is sensitive to a plurality of wavelengths to provide a desired color. The apparatus performs three basic functions: (1) applies the toner to a print medium, using an electrophotographic process, requiring the toner to be chargeable; (2) selectively applies light to the toner, the light being of known wavelength, intensity, and duration, to convert the toner particles to the desired color(s); and (3) bonds or attaches the toner to the print medium. Since the color toner includes all necessary colors that are selectively activated, only one color toner and thus only application of one color toner is required. The process (1) increases the robustness of color image processing and mechanically simplifies the process of application and (2) results in high quality, time-enduring images.