Image forming apparatus which form an image on a substrate and uses a liquid developer containing toner particles and a solvent. One embodiment includes a latent image retaining body, a first developing surface facing the latent image retaining body at a first development station, a latent image forming unit, and a second developing surface facing the latent image retaining body at a second development station. The latent image retaining body has a photosensitive layer which has a dielectric constant ∈p [C2/Nm2] and an average thickness dp [m]. The photosensitive layer retains an image developed by the first developing surface and a latent image comprising image and non-image regions formed by the latent image forming unit. The second developing surface is supplied with a developing electrical potential having an electrical potential difference &Dgr;V from an electrical potential of non-image region of the latent image. The plurality of toner particles of the first liquid developer has a volume density &rgr;m [kg/m3], a surface density mr [kg/m2], a dielectric constant ∈r [C2/Nm2], an average radius r [m], and a density of electrical charge qr [C/kg], and the image developed on the latent image retaining body by the first developing surface has an average thickness dr [m] at the second development station. The second liquid developer has an average thickness dt [m] at the second development station and a dielectric constant ∈t [C2/Nm2], wherein following equations are satisfied, 1 × 10 - 11 ⁡ [ N ] ≤ 4 ⁢ π ⁢   ⁢ r 3 ⁢ ρ m ⁢ q r 3 ⁢ ( - q r ⁢ m r ϵ r ⁢ d r ⁢ ( d r - 1 A ⁢ d r m r ⁢ ( - Δ ⁢   ⁢ V q r + ( d r 2 ⁢   ⁢ ϵ r + d t ϵ t ) ⁢ m r ) ) ) ≤ 8 × 10 - 9 ⁡ [ N ] , ⁢ and ⁢   ⁢ A = d p ϵ p + d r ϵ r + d t ϵ t .