An image-forming material which has high sensitivity and is excellent in image-forming performance and which does not produce smudges on an optical system of an exposing apparatus, and a planographic printing original plate which uses this image-forming material and can produce images by an infrared laser for a direct plate-making process. These can be achieved by an image-forming material containing an infrared absorber having in the same molecule thereof two or more chromophoric groups which can absorb infrared radiation and are each bonded by a covalent bond.