A telephone or similar device/system may be equipped or used to select preferred call back numbers. These preferred numbers may be programmed into a device by a user. When an incoming call comprising caller identity (“CID”) data is received, preferred call back numbers associated with a portion of the data are selected. A responsive, outgoing call is transmitted using one of the preferred call back numbers. The selected, preferred call back numbers may or may not be identical to a telephone number indicated in the CID data.