As the individual pages of a book having a gutter and outside edge margins and being held at least partially open are being automatically sequentially turned over, in coordination therewith a flattening force is applied to the unimaged gutter margin areas of the book for flattening the pages after they have been at least substantially turned over, and unimaged outside edge margins of the book are clamped by automatic clamping members in coordination therewith, for appropriate page viewing and/or imaging. The flattening force may be applied with a V shaped reciprocally movable member, which may also be partially self-centering in the book gutter, and may also open to push outwardly on the then-open pages, as applied.