A dispensing support is for use with an associated package having a parallelepiped shape. The support includes a sleeve having at least three contiguous walls including at least one side wall and a top wall. The side wall is configured to extend along the length of the one of the package side panels and the top wall has an opening therein configured to lie along the package top. The sleeve includes a locking element extending from one of the walls at a free end thereof to engage one of the package panels to secure the package within the sleeve. A dispenser extends through the top wall opening and is configured for insertion into the package. The package is fitted into and retained within the sleeve and the dispenser operates to dispense product from the package.