A digital camera 1 includes a main body 2 and an image pickup section 3 connected to the main body rotatably. The main body 2 has a display monitor 10 which displays an object picture. A switch SCPOS2 detects rotation position of the image pickup section 3. When the image pickup direction of the image pickup section 3 is detected to agree generally with the direction to the side of display monitor, the image data taken by the image pickup section is displayed in the display monitor with reversal upside down, while it is recorded without reversal in an IC card 35. Thus, when a photographer takes a picture thereof, the picture can be taken and recorded at a fast speed without a complicated and expensive circuit.