There is provided a method of delivering a benefit agent whereby a benefit agent is first loaded to a surface and subsequently unloaded and transferred and delivered to a second surface. More in particular, the benefit agent is first loaded onto a garment during a laundering process, and subsequently delivered to another surface. The benefit agents can be fragrance agents, perfumes, colour enhancers, fabric softening agents, polymeric lubricants, photoprotective agents, latexes, resins, dye fixative agents, encapsulated materials, antioxidants, insecticides, soil repelling agents, soil release agents, and cellulose fibers.