A transfer assembly for positioning between conveyor sections and for transferring at least one article laterally with respect to the conveying surface defined by the conveyor sections in a direction angled to the conveying direction of the conveying surface includes at least two conveying devices, which define a conveying surface for at least generally aligning with the conveying surface of the conveyor sections, and a sheave assembly. The sheave assembly includes a support member and a reinforced transfer belt having a belt length and defining a transfer surface. At least two transfer sheaves are mounted to the support member with the transfer sheaves supporting the transfer belt. The support member is adapted to move the transfer belt between a non-transferring position wherein the transfer surface is below the conveying surface of the conveying devices and a transferring position wherein the transfer surface is raised above the conveying surface of the conveying devices. The transfer assembly is adapted to move the transfer belt such that the length of the transfer belt changes less than one-quarter of an inch when moved between its non-transferring position and its transferring position.