A display device includes an elongated display tube to be filled with a discharge gas and provided with a phosphor layer therein, a supporter in contact with the display tube for supporting the display tube, and a plurality of electrodes arranged on a surface of the supporter facing the display tube, for externally applying a voltage to the display tube for generating discharge in the display tube so as to perform a display. The supporter has a shape fitting the display tube whereby the electrode is in contact with the display tube along the surface shape of the display tube.