A fixing device comprising an endless heating member which is adapted to be contacted with a fixable member to thereby enable an image on the fixable member to be thermally fixed, an electromagnetic inductive coil member disposed close to the endless heating member and inductively heating the endless heating member, and an AC power supply circuit supplying an AC current to the electromagnetic inductive coil member. The coil member is constructed such that in a state where the coil member is positioned in the fixing device, a ratio between an inductance L of the coil member and a load resistance R of the coil member meets a condition of L/R